privacy policy

1. Information regarding the collection of personal data

1.1 Personal data

Below, we will introduce you to the processing of personal data when using our website. Personal data is all data related to you personally, such as name, address, email address, and user behavior. In this way, we hope to inform you about our processing procedures while complying with our legal obligations, particularly the obligations of the EU General Data Protection Regulation (GDPR).

1.2 Data controller

The data controller according to Art. 4 (7) GDPR is [please enter company name, address, email].

2. Processing of personal data when accessing our website

When using this website for the purpose of obtaining information, i.e., merely viewing the website without registration and without you providing us with any other information, we will process the personal data transmitted by your browser to our server. Technically, the following data is necessary for us to display our website to you and to ensure stability and security, and therefore must be processed by us. The legal basis is Art. GDPR 6 (1) f:

(A) IP address

(B) Date and time of the request

(D) Amount of data transmitted in each case

(E) Browser

3. More features and offers on our website

3.1 Overview of various offers

In addition to using our website purely for informational purposes, we also offer various services of interest to you (e.g., registering an account, purchasing goods), and we use other features to facilitate sales (e.g., payment method selection) as well as to analyze or market our offers, which will be detailed in sections 4 and 5 below. For this purpose, you will generally need to provide further personal data and/or we will process this further data for the execution of the respective services. The aforementioned data processing principles apply to all data processing purposes described here.

3.2 Use of external service providers

In certain cases, we use external service providers to process your data (e.g., payment service providers, transport companies; for more information on these, please refer to sections 5 and 6 below). These service providers are carefully selected by us, bound by our instructions, and regularly monitored.

3.3 Further involvement of third parties

In addition, if we provide services in cooperation with partners to participate in promotions, competitions, contracts, or similar services, we may pass your personal data to third parties not mentioned in this privacy policy. Depending on the service, your data may also be collected by partners themselves. When you provide data or in the description of the respective offers, you will receive more detailed information.

3.4 Third parties outside the European Economic Area

If our service providers or partners are located in countries/regions outside the European Economic Area (EEA), we will inform you of the consequences of this situation in the offer description.

4. Processing of personal data when you contact us or register an account with us

When you contact us via email or contact form, the data you provide (your email address, name, and phone number, if applicable) will be stored by us in order to answer your questions. When you register a customer account with us, we only collect the information you voluntarily share with us. This data may include, for example:

(A) Your first and last name (if applicable, also your title or username)

(B) Login data: your email address and the password you choose

(D) Any further information you may share with us regarding yourself and your interests

5. Processing of personal data when you shop with us

5.1 Shopping information

If you order goods from our online store, we collect your shopping data. Depending on the type of purchase and processing status, the shopping data may include the following information:

(A) Details of the purchased goods (name, price, model, etc.)

(B) Order number

(D) Delivery and payment status, such as "completed" or "shipped"

(E) Messages and communications related to the purchase (e.g., complaints and messages to customer service)

(F) Return status, such as "in progress"

(G) Information about the service providers involved (e.g., number of parcels shipped)

5.2 Payment details

We offer you various payment methods – in particular, [credit card], [PayPal]. We collect the payment details you share to execute the payment. We receive further payment details from external payment service providers and credit institutions that cooperate with us to execute payments and conduct credit checks. We only forward the information necessary for processing the payment to our payment service providers.

Payment details include:

(A) Billing address

(B) Preferred payment method

(D) Credit card details

Payment details also include other information directly related to payment processing and credit checks. For example, this applies to information used by external payment service providers for identification, such as your PayPal ID when you pay with PayPal.

5.3 Transmitting outstanding debt data to collection service providers

If outstanding invoices remain unpaid after multiple reminders, we may transfer the data required by the commissioned collection service provider to the collection service provider for debt recovery. Alternatively, we may sell the debt to the collection service provider, which can then claim the debt in its own name. The agency responsible for debt collection services is as follows: [please fill in the information of the collection service provider you cooperate with; if none, please delete this paragraph]

Legal basis: The legal basis for transmitting data within the framework of the trust collection service is GDPR Article 6 (1) b; data is transmitted under GDPR Article 6 (1) f within the framework of debt sales.

6. Cookies

6.1 General information about cookies

We may use cookies, tags, web pixels, and similar technologies to automatically collect information about our services. Cookies or tags are pieces of code that allow our technical partners to collect information that usually cannot directly identify you. If required by law, we will seek your consent before using cookies or other tracking technologies. The information in this section describes our use of cookies and your ability to control the use of cookies for advertising-related purposes. As described below, we will not use cookies or similar tracking technologies to process your personal data unless they are absolutely necessary cookies, or you choose to opt-in (i.e., consent) by using the cookie banner or consent manager on our website. You can withdraw your consent or update your preferences at any time by clicking the "Manage Cookies" link in the footer of the website.

6.2 Cookies.

Cookies are small web files transmitted to your device by the website or its provider through your web browser, allowing the website or provider's system to recognize your browser and remember certain information.

In general, we use first-party and third-party cookies for the following purposes: to ensure our services operate normally; to provide a secure browsing experience while you use our services; to collect passive information about your use of our services; to measure how you interact with our marketing activities; to help us improve our services; and to remember your preferences for your convenience.

We use the following types of cookies in our services:

Absolutely necessary cookies. These cookies are essential as they enable you to use our services. For example, strictly necessary cookies allow you to access secure areas of our services. Without these cookies, certain services cannot be provided. These cookies do not collect information about you for marketing purposes. Such cookies are crucial for the normal operation of our services and cannot be disabled.

Functional cookies. We use functional cookies to remember your choices so that we can customize our services, providing enhanced features and personalized content. For example, these cookies can be used to remember your name or preferences regarding our services. We do not use functional cookies for online marketing targeting you. While these cookies can be disabled, this may result in reduced functionality during your use of our services.

Performance or analytical cookies. These cookies collect passive information about how you use our services, including the web pages you visit and the links you click. We use the information collected by such cookies to improve and optimize our services. We do not use these cookies for online marketing targeting you. You can disable these cookies as described below.

Advertising or targeting cookies. These cookies are used to make advertising information more relevant to you. Their functions include preventing the same advertisement from continuously reappearing, ensuring that advertisements are displayed correctly to advertisers, and selecting advertisements based on your interests in certain cases. Our third-party advertising partners may use these cookies to build your interest profile and display relevant ads on other websites. You can disable these cookies as described below.

6.3 Your choices

You can manage browser cookies through your browser settings. The "Help" feature on most browsers will tell you how to prevent the browser from accepting new cookies, how to have the browser notify you when it receives a new cookie, how to block cookies, and when cookies expire. If you block all cookies on your browser, neither we nor third parties will transmit cookies to your browser. However, if you do this, you may need to manually adjust some preferences each time you visit the site, and certain features and services may not be available.

6.4 Web pixels.

To understand the performance of our marketing activities or other objectives of our services, we sometimes use conversion pixels, which trigger a small line of code to tell us when you click a specific button or reach a specific page (e.g., a thank you page) once you have completed the process of subscribing to one of our services or filling out one of our forms). We also use web pixels to analyze usage patterns of our services. Using pixels allows us to record specific devices, browsers, or applications that have accessed specific web pages.

6.5 Analytics.

We may use third-party service providers to monitor and analyze the usage of our services. Currently, we use Google Analytics. Google Analytics is a web analytics service used to track and report website traffic. For more information about Google's privacy practices, please visit the Google Privacy and Terms page: https://policies.google.com/privacy?hl=en . The Google Analytics opt-out browser add-on allows visitors to prevent their data from being collected and used by Google Analytics, available at: https://tools.google.com/dlpage/gaoptout .

6.6 Behavioral remarketing [If you use Google Ads, Bing Ads, FB Ads, please keep this paragraph.]

After you visit our services, we also use remarketing services to advertise to you on third-party websites. For this purpose, visitors are grouped based on certain actions on our services (e.g., duration of visit). This allows us to understand your preferences and show you personalized ads, even when you are currently browsing another website that is part of the Google Ads network.

We use the following tools and services to achieve these purposes:

Google Ads remarketing service provided by Google. You can opt-out by visiting the Google Ads settings page: https://www.google.com/settings/ads .

If Google Ads aims to collect personal data, the data controller will be Google Ireland Ltd. (Address: Gordon House, Barrow Street, Dublin 4, Ireland).

Bing Ads is a service operated by Microsoft Ireland Operations Limited (Address: One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland). Please read Microsoft's privacy statement for more information on how Microsoft processes your information: https://privacy.microsoft.com/en-US/ . When you access our website through an advertisement on Bing Ads, a cookie will be set on your computer. Additionally, our website integrates a universal event tracking tag. This code, combined with the cookie, stores data about website usage, such as: the length of time spent on the website, areas visited, and the advertisements used to reach the website. Furthermore, Microsoft may track your usage patterns across multiple electronic devices through so-called cross-device tracking. The collected information will be transmitted to Microsoft servers located in the United States. If Bing Ads aims to collect personal data, our service's cookie banner will provide you with the opportunity to consent to Bing Ads.

Facebook Ads. Through Facebook Business Tools, we may show you interest-based ads while you use Facebook. To modify your preference settings or disable the personalization features of ads served by Facebook, in addition to the "Your Choices" section below, you can also visit Facebook's "Ad Preferences" settings. We do not share any of your personal information with Facebook. We may also show ads to audiences with similar characteristics to you. For this purpose, email address lists are irreversibly encrypted through hashing and uploaded or transmitted from our website, and Facebook matches the hashed data with its own users to generate similar audiences and deletes the uploaded lists. We cannot obtain the identity of anyone in the "similar" audience unless they choose to click on one of our ads.

6.7 Other tracking technologies.

We may also use tracking technologies to collect "clickstream" data, such as the domain name of the service providing you with internet access, your device type, the IP address used to connect your computer to the internet, your browser type and version, operating system and platform, average time spent on our website, pages viewed, search content, access times, and other relevant statistics, and assign a unique identifier to the device or other credentials you use to access the website for the same purpose.

The pages of our website may also use Java scripts, which are snippets of code embedded in various parts of the website and applications that facilitate various operations, including speeding up the refresh of certain functions or monitoring the use of various online components; physical tags, which are a mechanism of HTTP code that allows parts of the website to be stored or "cached" in the browser to improve website performance; and HTML5 local storage, which allows data to be stored or "cached" in the browser to store and retrieve data in HTML5 pages when revisiting the website.

6.8 Do Not Track.

Certain internet browsers (such as Internet Explorer, Firefox, and Safari) have the ability to transmit "Do Not Track" or "DNT" signals. As a unified standard for "DNT" signals has not yet been adopted, our website currently does not process or respond to "DNT" signals.

6.9 Location information.

You can adjust your device settings to disable location services by (a) disabling location services in the device settings; (b) denying certain websites or mobile applications access to location information by changing the relevant preferences and permissions in your mobile device or browser settings

7. Transfer of data to third parties

7.1 Transfer only where legally permitted

We only forward your data in Germany or where European law permits. We work particularly closely with certain service providers, such as in the field of customer service (e.g., hotline service providers), technical service providers (e.g., operating computer centers), or logistics companies (e.g., postal companies, such as [please enter the name of the logistics company you cooperate with]). These service providers are usually only allowed to process your data on our behalf under special conditions. When we use them to process orders, the service providers are only entitled to access your data to the extent and for the time necessary to provide the relevant services. If you shop with one of our partners, we will forward specific shopping data about you (e.g., your name and delivery address) to that partner so that the partner can send you the ordered goods.

7.2 Group companies [This paragraph may be deleted if the merchant is not a group company]

Many systems and technologies are shared within the [please enter group name] group. Therefore, companies within the [please fill in group name] group that need access to your data to fulfill our contractual and legal obligations or to perform their respective functions within the [please fill in group name] group will gain this access.

7.3 Technical service providers

We work with technical service providers to be able to offer our services. These providers include, for example, [SHOPLINE, please fill in the name of the technical service provider you cooperate with; if none, please delete this paragraph]. If they process your data outside the EU, this may mean that your data will be transferred to countries with lower data protection standards than those of the EU. In this case, we will ensure that the relevant service providers guarantee an equivalent level of data protection through contracts or other means.

7.4 Payment service providers and credit institutions

We offer different payment methods, such as prepayment, credit card payment, PayPal payment, and invoice payment. For this purpose, payment data may be transmitted to the payment service providers we cooperate with. You can find more detailed information about how payment service providers process personal data in their privacy policies:

(A) [please fill in the cooperating payment service provider and attach its privacy policy link]

The service provider we use for credit checks is [please fill in the name of the cooperating credit reporting agency; if not, please delete this paragraph]. Its privacy policy can be found here: [link to credit reporting agency's privacy policy; if not, this paragraph will be deleted].

7.5 Shipping companies

(A) We cooperate with external shipping companies (e.g., [please enter the cooperating logistics service provider and attach its privacy policy link] to deliver orders. These shipping companies receive the following data to execute the relevant orders:

(B) Your name

(D) Your postal code (if applicable) (if you wish to have the order delivered to a DHL packing station)

(E) Your email address (if applicable) (if the shipping company wishes to notify you of the provisional delivery date via email)

7.6 Authorities and other third parties

If we are obliged to comply with official or court decisions, or for prosecutorial purposes, we will forward your data to the prosecuting authorities or other third parties as necessary.

8. Data retention and deletion

We will store your personal data for the time necessary for the purposes specified in this privacy statement, particularly to fulfill our contractual and legal obligations. If or as long as the law allows us to store your personal data for specific purposes (including defense against legal claims), we may also store your personal data for other purposes.

If you close your customer account, we will delete all data we have stored about you. If it is not possible or necessary to completely delete your data for legal reasons, the relevant data will be blocked from further processing. If data is blocked, technical and organizational measures will be used as necessary and only for specific purposes (e.g., during tax audits) to ensure that only a few employees can access the relevant data. For example, in the following cases:

(A) Your order and payment details and possibly other details are generally subject to various legal retention obligations, such as those in the Handelsgesetzbuch (HGB - Commercial Code) and Abgabenordnung (AO - Tax Code). The law requires us to retain this data for tax audits and financial audits for up to ten years. Only then can we finally delete the relevant data.

(B) Even if your data is not subject to any legal retention obligations, we may not delete it immediately as permitted by law, but rather conduct preliminary blocking. This particularly applies to cases where we may need the relevant data for further contractual processing or for prosecution or legal defense (e.g., in the event of complaints). The decisive criterion for the duration of the blocking is the statutory limitation period. After the relevant limitation period has expired, the relevant data will be finally deleted.

If the data is anonymous or pseudonymous, and deletion would exclude or seriously hinder processing for scientific research or statistical purposes, deletion may be waived where permitted by law.

9. How is my personal data protected?

We use technical and organizational measures to protect our systems. Regarding your orders and customer logins, we use SSL encryption (Secure Socket Layer) to securely transmit your personal data.

10. Your rights

10.1 Your rights as a data controller

As a data controller, you have the following rights regarding your personal data:

(A) Right to information

(B) Right to rectification or deletion

(D) Right to object to processing

(E) Right to data portability

(F) Right to withdraw consent (if consent is the basis for data processing).

10.2 Information requests

To ensure that your data is not disclosed to third parties during the information request process, please attach sufficient identification to your request.

10.3 Withdrawal of consent.

If you consent to the processing of your data, you can withdraw that consent at any time. Such withdrawal will affect the permissibility of processing your personal data after you express your personal data to us. The permissibility of processing your data before your withdrawal is not affected.

10.4 Objection to processing based on balancing of interests

(A) If we process your personal data based on balancing of interests, you can object to that processing. If processing is not necessary, particularly for the fulfillment of the contract with you, this falls under this situation, and we have described this for each case in the following function descriptions. When making such an objection, we ask you to explain why we should not process your personal data in the existing manner. If you raise an objection, we will review the situation and stop or adjust the data processing, or show you compelling legitimate reasons for continuing the processing.

(B) Of course, you can object at any time to the processing of your personal data for advertising and data analysis purposes. The best way to raise an advertising objection is to contact us using the contact details provided above.

You also have the right to lodge a complaint with the data protection supervisory authority regarding our processing of your personal data. The authority's jurisdiction depends on the location of the data controller. However, you can contact any data protection authority in any EU member state, particularly the data protection authority in your place of residence, which will forward your complaint to the supervisory authority.

11. Changes to this privacy policy

Further improvements to our website or changes in legal or regulatory requirements may necessitate changes to this privacy statement. Therefore, we encourage you to read this privacy statement from time to time.

12. Data Protection Officer

You can contact our Data Protection Officer at [please fill in data protection email] or our mailing address [please enter company name, address, email] and add "Data Protection Officer."

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privacy policy